An 80/20 Guide® book is like a “Cliffsnotes” on a “For Dummies” book.
An 80/20 Guide® provides, in 20% of the pages, all the information that you will need 80% of the time. This makes the books accessible, practical, and easy to use.
When you want information on some esoteric, obscure detail, you can go to a “comprehensive” guide book or Google and search for it. But when you want a practical guide that allows you to quickly find and flip to what you need, an 80/20 Guide® is the solution.
The first two books in the 80/20 Guide® series are designed to help you improve your writing skills in the shortest possible time.
Are you confident in your writing skills?
The national news media has reported frequently that bad writing is becoming an epidemic in the U.S. Corporate America spends 3.1 billion dollars per year on remedial writing training. It is estimated that over 255 billion dollars are lost by businesses each year because of bad reading, writing, and math skills.
Based on the “80/20 Rule” (80% of your results come from 20% of your efforts), the 80/20 Guide to Business Writing and the 80/20 Guide to Academic Writing concentrate on the most important issues of grammar, word choice, punctuation, formatting, referencing, etc., so that the critical issues do not get buried in the trivia of seldom-used grammatical rules. Either of these books can help you, your employees or your students identify and solve the most common errors that make business writing look unprofessional.
The difference between the two books is that the 80/20 Guide to Business Writing presents APA (American Psychological Association) referencing style and formatting, used primarily in Business and the Social Sciences, and the 80/20 Guide to Academic Writing presents MLA (Modern Language Association) referencing style and formatting, used primarily in English and Humanities courses.
Teachers and Professors: Save Time!
Are you tired of spending hundreds of hours grading student projects and papers, pointing out their writing errors? The 80/20 Guide to Business Writing and the 80/20 Guide to Academic Writing include a Teachers Manual section that can show you how to cut your grading time in half while still making huge improvements in your students’ writing skills.
Executives and Students: Improve a Vital Skill Quickly
Are you concerned that your lack of writing skills is making you look bad and hurting your career? Are you afraid of being embarrassed by grammatical, style, or word choice errors that can make you look foolish or incompetent? The 80/20 Guide to Business Writing and the 80/20 Guide to Academic Writing provide a system and a reference you can use to quickly and easily improve the professionalism of your writing.
Employers: Improve Your Company Image
Are you frequently appalled at the letters and memos that go out to your customers and suppliers from junior managers? Would you like to find a cost-effective way to help your employees improve their writing skills?
The 80/20 Guide to Business Writing and the 80/20 Guide to Academic Writing provide the program and the tools. All your employees need is the desire to improve and the 80/20 Guide to Business Writing or the 80/20 Guide to Academic Writing can help them significantly improve their writing skills in 30 days or less!
Universities, Professors, and High School Teachers: Adopt the 80/20 Guide for your Students
While the The 80/20 Guide to Academic Writing is new to the market, the 80/20 Guide to Business Writing has been adopted as the official writing guide for the University of San Diego School of Business undergraduate business program, the MBA program, and the Master of Science in Global Leadership sponsored by the U.S. Navy. The 80/20 Guide to Business Writing, has been adopted by individual professors at George Washington University, University of Portland, and several other universities.
High school teachers in San Diego and several other cities have also adopted the the 80/20 Guide to Business Writing.